Privacy Policy of Life360

This Privacy Policy describes how Life360 ("we", "us", or "our") collects, uses, and discloses information from and about you when you use our family safety application Life360 (the "Service"). Your privacy is critically important to us, and we are committed to being transparent about our practices.

Life360 provides real-time family location sharing, driving reports, and safety alerts designed to give you peace of mind. By using our Service, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect various types of information to provide and improve our Service to you, including:

• Personal Data You Provide: This includes information you provide when you register for an account, create a profile, or interact with our Service. This may include your name, email address, phone number, and profile picture.
• Location Information: The core functionality of our Service relies on collecting precise real-time location data from your device. This data is collected even when the app is in the background or not actively in use, to provide location sharing, safety alerts, and driving reports.
• Usage Data: We automatically collect information on how our Service is accessed and used. This Usage Data may include information such as your device's Internet Protocol address (e.g., IP address), device type and operating system, unique device identifiers, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, and other diagnostic data.
• Driving Activity Data: For driving reports, we collect data related to your driving behavior, such as speed, acceleration, braking, and phone usage while driving.
• Content Data: Any messages, photos, or other content you upload or share within the Service's private circles or chats.
• Device Information: We collect information about the device you use to access our Service, including hardware model, operating system and version, unique device identifiers, and mobile network information.

How We Use Your Information

We use the collected data for various purposes, primarily to provide and improve our Service:

• To provide and maintain our Service, including real-time location sharing, driving reports, and safety alerts.
• To manage your account and establish secure access to the Service.
• To personalize your experience and deliver content and product offerings relevant to your interests.
• To monitor the usage of our Service and analyze trends to improve functionality and user experience.
• To detect, prevent, and address technical issues and ensure the security of our platform.
• To provide customer support and respond to your inquiries.
• To send you service-related notifications and updates.
• To conduct research and analysis for service improvement.
• To fulfill our legal obligations and enforce our terms and conditions.

Sharing and Disclosure of Your Information

We may share your information in the following situations:

• With Your Circles: Your location data and other shared information are accessible to members of your private circles within the Service. This is a fundamental aspect of the Service's functionality.
• Service Providers: We may employ third-party companies and individuals to facilitate our Service, provide the Service on our behalf, perform Service-related services, or assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Business Transfers: If Life360 is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.
• Law Enforcement & Legal Obligations: Under certain circumstances, we may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency). We may also disclose your Personal Data to comply with a legal obligation, protect and defend the rights or property of Life360, prevent or investigate possible wrongdoing in connection with the Service, protect the personal safety of users of the Service or the public, or protect against legal liability.
• With Your Consent: We may disclose your personal information for any other purpose with your consent.

Data Security

The security of your data is paramount to us. We implement a variety of security measures, including technical and organizational measures, to protect your Personal Data from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee its absolute security.

Your Data Protection Rights

Depending on your location and applicable law, you may have certain rights regarding your Personal Data, including:

• The right to access: You have the right to request copies of your Personal Data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your Personal Data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your Personal Data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your Personal Data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The right to withdraw consent: If we are relying on consent to process your Personal Data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided below.

Children's Privacy

Our Service is not intended for individuals under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "last updated" date. We advise you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Life360

1475 Riverbend Drive, Suite 100

San Jose, CA, 95134

United States